One will generally deal with two different types of landing pages, reference or transactional. The reference type of landing pages will offer a visiting individual with certain type of essential information which may be in the form of text, graphics etc. On the other hand a transactional type of landing page does a great deal more of persuasion with regards to parting certain information of the visitor. However the basic goal rests in the common fact of converting a prospective customer into an actual customer or client.
Thus every page is a prospective landing page which is offered by any search engine and helps online businesses generate customers. The information offered, targets any user and persuades them further either for actually buying a certain product or service or accessing the vital contact details of a user along with their consent for further following them, generate further leads by making any visitor introduce their friends online contact details etc. However to reap maximum benefit from the concept of landing pages, online businesses need to put certain efforts for generating an effective design of their landing pages.
There are certain aspects that one can enhance for an improved result from landing pages, some of them are as follows.
1. One should offer an enhanced and user friendly experience to its users when they land on your webpage, by a click on some advertisement or link. Such an experience can be achieved by ensuring that the content is original and is also relevant to the user’s requirement.
2. On the other hand the content should hold the strength of instigating and acquiring the user’s faith in your product or service.
3. Similarly the webpage should be designed such that it offers a user friendly navigating experience to its user, as lack of it may make the user leave your webpage.
4. The content on your web page should be involving and with prompting indications, for the further actions to be taken and convincing the user with a sole task to do such as Contact Us, or Sign Up now, etc. It is generally one single chance for an organization to attract a potential buyer towards them, thus it should be used resourcefully without confusing them with several actions to take. In other words, it either makes the user contact you immediately or make the user part with his contact details so that you can immediately follow the lead.
5. Let your page be conversational either by making use of simple step by step instructions at every level or else by making use of arrows, buttons etc. However one should keep in mind that the entire flow of such conversation should lead to the final action that you expect the user to take and thus facilitating the conversion of such a prospect in actual business.
6. Similarly the next aspect to be considered by one, may be, by letting their page narrate the benefits and advantages that a user will gain by making use of your product or services. Such a gain can be made to sound more urgent or immediate by linking benefits to be given for the first time users only for limited period of time, such benefits could be certain discounts or coupons or free sessions of certain time period etc.
In other words the persuasion could be made in such a manner as the user might lose on a good offer or deal if the action is not taken promptly, thus targeting on a conversion.
7. This aspect could be further handled appropriately by avoiding features or characteristics been displayed that your product or service has. The reason being, the landing page is an important medium of attracting customers, and which could be well achieved by letting them know how much they will gain rather than by distracting the user with numerous facts about the product or service.
8. Another important factor that needs due thought is, the form, that your landing page might display, can be restricted to a few details, like name, contact details or an email id. Visitors may not be interested in filling in the answers for a long list of questions. Thus the questions asked in the form should be relevant and brief.
9. Similarly any history of your organization been offered to the user, will simply lose their interest or successfully distract them. Whatever you have to offer should be made available to the user in one glance rather than offering large navigational pages.
10. These days masses use several different products like an iPod, tablet, laptop etc for accessing the internet resources. However every electronic gadget has a particular size of display screen. Thus your webpage should be designed with this factor in consideration else it might turn out to be a big failure of its purpose. Too small a page or too large a page may simply make the task of navigating within your webpage a very difficult task for the user. Thus keeping in mind the size configuration needed for different electronic gadgets and different screen resolutions.
11. Next, the time that your page consumes to load on the users screen also play a vital role. Longer the time taken to respond faster is the user’s reaction for switching their focus from your webpage and your goal. With the masses expecting things to work at their fingertips in fraction of seconds, do not hold the traditional patience of a long minute.
Similarly there are several other aspects on which the success of your landing page depends like information displayed in form of long paragraphs can make your landing page boring and the end user will lose interest.
Further the page should display a simple design which could be achieved by making use of less or no use of unwanted animations or pictures or of flashy images or colors. You may make use of certain pleasant but light colors like shades of blue etc.
Thus a simple and brief conversation targeting towards achieving a desired action from the user will do the magic.
