If you are thinking that this is yet another funny dance on the beats Pharrell William, you are absolutely wrong. We would put it this way, If people stop listening to what you say, you must change the way of telling them anything.
The SeatBelt Crew (https://twitter.com/SeatbeltCrew) did exactly the same, to make reckless drivers wear their seat belts while driving. At a Traffic Signal, they performed to spread awareness, so that people start wearing seat belts.
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