Mistakes not to commit while Marketing via Facebook

The Facebook marketing has become the buzz word these days. It has become a sword like tool for a large number of small businesses. But indeed there is no dearth of the mistakes which are committed by the Facebook marketers. To spread the word of caution, a list of the mistakes which are capable of ruining the entire Facebook marketing campaign are compiled in this article.

Buying the Facebook fans

This is a common mistake which is usually committed by the new businesses, who desire of a million individuals flocking their FB page and hitting the 'Like' button. They are easily tempted by the parties that offer easy delivery of fans. Keep in mind, that achieving 'likes' by this medium is totally worthless and may even defeat the very purpose of your FB page.

The solution is to keep the level of patience intact and get the fans by a natural process. One can make use of the Facebook ads to get the target users.

Not employing enough time

This is an inexcusable mistake where the marketers underestimate the optimal time which is required by a Facebook marketing strategy. The mentality of 'set it and put in abeyance' can no longer reap in the profit. A sense of commitment towards the FB campaign is a must to draw the attention of the people. A constant effort to update as well as monitor the page is the key.

Posting unrelated content

'Content is the king', there is nothing present in this world, which can overrule this liner. One should always refrain from overcrowding the content that just occupied space on the page and adds no value to the business or its goals. One can make the readers aware with the goals only through the content which are posted on the page. Post only the relevant chunk of information and content.

Over-posting the content

The Facebook posting follows the rule of less being more!! Posting more than once in a single day can adversely affect the credibility of the page and may even pose a threat on the level of engagement of the readers. One brilliant post is better in comparison to posting two or three posts in a single day. To keep the page engaged on a daily basis, the strategy of 'liking' and 'comments' can work effectively.

Not acknowledging the fans

The pages which do not acknowledge the fans through replies of the comments in a way discourage the fan to read the page and comment in the future. The key is to value the readers and each and every comment posted by them.

Mistakes are the ladders towards perfection. In case you also have committed these mistakes in the past, rectify at the earliest!!