What is bounce rate ?
Bounce rate is the percentage of viewers who visit a site briefly and leave only after accessing one page. Most blogs experience a bounce rate of 60-80%. Higher bounce rate signifies that either the visitors are not happy with a site or are looking for something else. So, most blogs try to decrease the bounce rate and make the visitors stay around a little more. You can easily check your website's Bounce rate at http://alexa.comHow to lower the bounce rate ?
Even if your blog is registering a high bounce rate, there is no reason to lose heart. It is possible to reduce it with a little bit of effort from your part. There can be a lot of reasons behind the same like, irrelevant content, or pop Ads, poor navigation etc. So here are 10 best all-time killer tips, which will surely help you reduce Bounce rate for your website easily.1) Work on the content : The most important thing that holds the attention of the readers is content. So, you need to ensure that your blog has relevant and interesting content. Apart from publishing fresh contents regularly you should also work on the old ones to make them more contemporary.
3) Make your content more presentable : It is also important to have content that is reader-friendly. Use images or videos and also break the posts into smaller paragraphs. Replace huge chunks of texts with graphs or charts. Your readers will find your posts more engaging and this will drastically lower the bounce rate. Also, your Blog's theme and structure should be clean and nice.
4) Create a catchy home page : Usually visitors view the home page first and if it does not appeal to them they leave quickly. So you should design your home page in such a way to make people stay around and browse a bit. Put links to recent posts on the home page along with the posts which have got maximum comments. Encourage the viewers to share the content via the social network sites.
5) Update your Keyword strategy : With time people’s taste change and so should the keywords. Audit your site and find the keywords that are losing popularity. Replace them with more recent ones and you will find bounce rate decreasing rapidly.
6) Make Blog Interactive : Use cool widgets to keep your visitors engaged. Start some polls or quiz, just to keep your visitors interest heightened. There are plenty of cool widgets available on Internet.
7) Inter Link Articles : Like we did in this article to keep you engaged, inter link different articles of your Blog. If possible do suggest related posts, so that visitors are easily converted, thereby lowering your blog's bounce rate marginally.
8) Show Popular Post in Sidebar : Displaying popular posts of your blog in the sidebar, increases the chances of a visitor opening up the most popular post out of curiosity.
9) Make sure that your blog's navigation is appropriate and simple. Also include a search box in your blog, to help visitors search easily.
10) Avoid Popup Ads, they will surely piss your visitors. Also avoid showing pop-ups to ask visitors to like your Facebook page or subscribe for your newsletter. If they want so, they will themselves do it.
Keep your focus on serving your clients. Ask them what they want and how you can better your service. Keep the content quality high and you will find that you do not have to worry about bounce rate at all.
