Today here we will be telling you everything you need to know about In App Mobile Advertising, How to choose a good Ad network and about the App revenue Model.
So stay put, open your mind, and get ready to learn everything you need to know if you are an App developer.
Revenue Model
Revenue Model is basically the ways by which you can convert your Apps success into profits. There are basically three different ways using which App developers can possibly make revenue from their Apps.
1. Paid Apps
You can sell your Apps for a fixed amount. You can also keep upgrading your App at times, with some added cost, that the user will pay for the updates. But studies have found that the ratio of downloads for free apps to paid apps is 400:1.
2. Freemium Apps
You can make a free light version of your app with limited functions and can earn from in-app purchase for premium features. This is opted by many of the game and utility apps available these days. Either the premium app can have more features or you can even make it ad free, to lure users who gets annoyed by in app ads.
3. In App Advertisement
You can also make free apps, and display ads on them. You earn every time a user clicks on it, while using your app. Most developers have noted that in long run revenue from advertisements is more than the sales revenue. Also App piracy is a big concern, paid apps suffer from revenue loss due to it, so apps with advertisements is a better option.
Growth of In App Advertising
A report by Flurry last year predicted that In-App Mobile Advertising will Overtake Online Display Ad Spend By 2012. The growth chart below shows how more and more marketers are using in app advertising, which improves CPM rate, meaning increased revenue for app developers.
Though it won't be correct to say it will takeover the Online Ad Display, it will surely give a tough competition to it as the world goes Mobile in coming years.
Why Use Ad Networks ?
Once you decide to integrate Ads within your Apps, next step is to choose the type of ads you wish to display. There are various Ad-Networks which allow you to integrate third party advertising in to your application without having to worry about selling the advertising space, collecting on invoices, or filling the inventory.
- Most App Networks work on bidding mechanism where advertisers bid for the ad spots.
- In general, it will be a better option to use an Ad network if you don't have bis advertisers, or have your own Ads.
- You can always use your own ads along with Ad networks using Ad Exchange or server side scripting.
Mobile Ad Networks
Following is the list of some of the best option available for In App Advertising, these Mobile Ad Networks will take care of everything for your Apps revenue building.
1. AdMob
AdMob is one of the world's largest mobile advertising platform, acquired by Google in 2009. AdMob offers advertising solutions for many mobile platforms, including Android, iOS, webOS, Flash Lite, Windows Phone 7 and all standard mobile web browsers.
2. iAd
iAd is a mobile advertising platform developed by Apple Inc. for its iPhone, iPod Touch and iPad line of mobile devices allowing third party developers to directly embed advertisements into their applications. It is available only for Apple devices.
3. Millennial Media
This is one of the leading independent mobile advertising platform company. While AdMob and iAd are considered a little biased towards Android and iOS platforms respectively, independent ad networks like millennial media have good inventory for all platforms.
4. InMobi
InMobi is yet another leading independent mobile advertising network in the world. InMobi is a performance based mobile ad network, which helps publishers monetize their inventory and helps advertisers reach their audience.
Few other leading Mobile Ad Networks are :
A Fill rate is the ratio of how many times an application requests to show an advertisement and how many times it actually shows up. You must be thinking it's 100%, but its never 100%. This means sometimes ads aren't shown when they are supposed to, which obviously affects your revenue.
Since it is hard to find an Ad Network that has the highest payouts and 100% fill rate, we use Ad Exchange (also called Ad Aggregator) like Jumptab, MobClix, AdWhirl etc
These services allow you to integrate multiple ad networks within your app, making sure that inventory is filled, while also allowing you to run your own ads withing your app.
We hope the App developers reading this information finds it useful. If you have any suggestion or information that we might have missed, share with us through your comment.
Source : TechHead